![]() ![]() The golden age of the matchbook marketing flickered after the Surgeon General’s 1964 report on the hazards smoking. Although I don’t smoke, a trickle of matchbooks accumulated in a shoe box beginning with a 1956 California Redwoods vacation. Retro shock evaporated, they held petite wood toothpicks.ĭuring 42 years in Omaha I probably ate out once a week. Later we ate at Vaca, one of 15 California’s eateries on OpenTable’s “Top 100 Hot Spot Restaurants in America.” The cashier station at this Costa Mesa Spanish eatery had little matchboxes. ![]() Toothpicks, menu, napkin, swizzle stick, doggy bag, mints and candies, the bill, and the ubiquitous matchbook.Ī matchbook assemblage, by Alexander Girard, a matchbook and restaurant designer, at the Orange County Museum of Art “Pop Art Design” exhibition caught the corner of my eye. ![]() Restaurant memories are intangible and tangible taste, smell, ambiance, service, stand-out dishes, dining companions, a romantic evening, indigestion, disrupted sleep, heartburn, hangover, and weight gain, evidenced by increasing belt size. ![]()
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